Conducted earlier this year, the research, which was conducted with 344 consumers, revealed that 69% preferred the overall image of plasma when compared to the same sized LCD TV.
The research showed that the large number of respondents in the research sample preferred the overall image quality of plasma over LCD in screen sizes of 40-inches or larger. Plasma outperformed LCD in all key image attribute areas including colour, black quality, fast-moving images and contrast when compared with similar sized LCD TVs.
The result will come as a blow to a lot of LCD TV manufacturers as Panasonic, the company that commissioned the research and which is the #1 plasma vendor in Australia ahead of LG and Samsung, plans to roll out a multimillion dollar marketing campaign to ram the facts in Australia using International Australian sprinter Matt Shirvington.
The research, carried out in March 2007 by Synovate and commissioned by Panasonic Australia, surveyed 344 people on their TV watching habits as well as flat screen format preference.
