NuVision U.S., a manufacturer of 1080p LED DLP and Deep Black LCD HDTV displays, is suing Panasonic for trademark infringement over the use of its "High Definition Living" slogan.
NuVision said it "has been using the ‘High Definition Living' trademark, together with the NuVision brand mark, since the company's inception in 2005. NuVision originally filed for the trademark in 2006, and received registration of the mark in October 2007."
On Aug. 6, Panasonic launched its "Living In High Definition" campaign, which is based around an effort to let specially selected families from different backgrounds live with and use a suite of Panasonic high-def video-related products, and produce regular video programs documenting that experience.
"The ‘High Definition Living' trademark has been a core part of our brand and culture since our company's inception years ago and Panasonic has knowingly and willfully infringed upon our mark by adding ‘Living in High Definition' to the company's national marketing campaigns," stated Scott Deley, NuVision CEO.
