10 days ago Sony also issued an open letter to retailers after taking legal advice over the campaign. The letter claimed it was Sony's belief that rather than dispelling myths as it purports, the Panasonic campaign is actually confusing the market".
Legal letters sent by Samsung Lawyers to Panasonic claim that material aspects of the campaign do not accurately reflect the facts about LCD and that the Panasonic campaign may be in breach Section 52 of the Trade Practices Act.
Samsung Corporate Marketing Manager Kurt Jovais said "While we support consumer choice of the two formats (being the No1 supplier of LCDs and the No2 supplier of plasmas in the world), both of which have their merits, and we support the use of clever advertising campaigns, we feel it is incumbent upon advertisers to ensure their advertisements accurately reflect the facts. Our lawyers have written to Panasonic to address our concerns and to ask for the research methodology".
This has been refused, says Samsung.
