The battle lines have been drawn early in the battle for market share in the Australian TV market with Panasonic, the #1 plasma TV vendor rolling out a heavyweight marketing campaign for plasma using Australian sprint sensation Matt Shirvinton.
In an effort to take on the likes of LG, Samsung and Pioneer, Panasonic has releaseed a new VIERA lineup of 10th generation plasma and LCD TVs, all with High Definition (HD) panels. They also come with integrated (HD) digital TV tuners and from the demonstrations that SmartHouse has seen they also have impressive picture quality.
The combination of Panasonic's ‘black-box technology which is incorporated in the panel, processor and driver – ensures good quality picture performance in every scene, with rich gradation, high resolution and true-to-life colour reproduction claim Panasonic.
Panasonic's VIERA Link is also available across the range for the controlling of home theatre equipment with a single remote.
Paul Reid, Director, Consumer Electronics Group, Panasonic Australia, said: "VIERA Link has been enhanced in this generation, so you can use your VIERA remote control to operate a DVD Recorder, High Definition camcorder and other Panasonic equipment connected to your VIERA TV."
