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TVS & LARGE DISPLAY / PLASMA

  Samsung Fuels 600Hz Plasma TV War

By David Richards | Monday | 25/05/2009

Four days after plasma market leader, Panasonic announced a new 600Hz plasma TV range and that they had new plasma TV stock for the channel, Samsung has rolled out seven new HD TV panels including a new slim 600Hz 8 series TV which the vendor claims uses 50% less power than previous models.

Samsung claim they are Australia's highest selling manufacturer of flat panel televisions*, which includes, LED, LCD and plasma models. "This new range shows the bright future Samsung plasma screens have in front of them. The latest range of plasma televisions not only provides stunning picture quality, but a slimness and form factor which is leaps and bounds in front of what we've seen from the plasma industry to date," said Mark Leathan, Head of Consumer Electronics Marketing, Samsung Electronics Australia.

The Samsung press release read:

"Samsung plasma TVs provide consumers with exceptional choice whatever your taste or budget. While the Series 8 is a product everyone aspires to own, we've provided an attractive range of products that offers huge choice to anyone looking to purchase a plasma television in 2009."

The following features are exciting upgrades to the 2009 Samsung Plasma range:

• 600Hz Subfield Motion making Samsung plasma perfect for sports and fast moving action scenes

• Environmentally conscious – Samsung new Plasma TV range contain no toxins such as lead or mercury, and use up to 50% less energy than equivalent size 2007 models. The televisions also use no mercury in their production process and due to the lack of spray painting, use no organic volatile compounds in the production.

• Improved dynamic contrast ratios, up to 3,000,000:1, delivering deeper blacks, pristine whites and vibrant colour giving you a rich cinematic experience at home (Series 6 and Series 8 only).

Series 8

Samsung's premium range hero, the Series 8, measures just over 2.5 centimeters in depth. With built-in digital tuner, this makes it the world's slimmest Full HD plasma. The Series 8 harnesses Samsung's latest plasma display technologies to produce a stunning picture that has to be seen to be believed. Featuring a platinum black Crystal Design bezel and a sleek aluminium stand, the television looks as good off, as it does on.

Feel like you're part of the movie or sporting action with the built-in subwoofer. Samsung has improved the viewing experience to ensure the sound matches the huge screen size. An extremely high dynamic contrast ratio reduces the luminance in black levels by 50 percent over previous models for one of the darkest blacks ever seen on an HDTV.

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