According to the company, inferior competitor mobile networks have fewer transmission towers, forcing these telcos to operate in less optimal radio frequencies which in turn, results to slower speeds.
Telstra's Brands and Marketing Communications Executive Director, Amanda Johnston-Pell said, "Telstra's research shows some consumers are disillusioned after buying other companies' 3G services, not realising they revert to 2G in large tracts of Australia, or that their existing 3G device is not compatible across their operator's entire footprint. This means some consumers are paying for 3G services that are available only in part of their provider's network footprints and at speeds that are much slower than they wish for, leading them to feel short-changed by their provider."
To increase consumer awareness, Telstra will be airing new advertisements that feature a series of scenarios - for instance using Whereis navigator in the car, and watching cricket while on a camping trip - in which consumers discover that in some places competitors' 3G services are either unreliable, slow or unavailable.
