Both Companies are now using design and sleek piano black finishes over traditional industrial design to sell their wireless offering. The big winner will be consumers who buy the new Linksys media extender and a new low cost Wireless N router say analysts. Another big advantage claim Linksys is that the new router has a "significant" speed advantage over the Belkin router.
Another problem for Belkin is that tey are not a networking Company with their success coming from looks more than being a pure networking Company like Cisco, Netgear or D-Link.
Set to be released in April the new router which is still under embargo in Australia has a piano black European developed design and is devoid of any wireless antennas. It will go on sale in Dick Smith in April and is currently before the Harvey Norman networking review panel. It is also set to be rolled out at several other mass market resellers.
IT market Analysts that SmartHouse have spoken to claim that this product will start a price war and is set to be one of the hottest wireless routers in the market because of price, design and claims that it can deliver better performance that most other N routers because of its antenna design.