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WEARABLE TECHNOLOGY / HOME CINEMA

Oakley Releases 3-D Glasses For Fashionistas

By Marie Jones | Wednesday | 10/11/2010

Eyewear and apparel maker, Oakley Inc, has launched a 3D version of its high fashion Gascan model of sunglasses, following in the footsteps of Gucci and Calvin Klein with their high-style 3D glasses.


The glasses are to be made available in the US with a price tag of around $120, but will not be available in Australia for at least another six months, a spokesperson told SmartHouse.


Click to enlarge


The Oakley glasses combine style with 'optically correct' 3D technology, engineered through collaboration with industry partners including RealD Inc, a maker of 3D cinema technology and the Dreamworks studio. It can be used for watching 3D content on 3D TV screens at home and a large number of movie theatres around the world, according to Oakley.

The glasses are designed for what has been termed "passive" 3D viewing, which involves seeing two different displays, with a filter for what each eye sees. "Active" 3D displays send alternating images to the left eye and right eye, and a built-in shutter in the glasses creates the 3D image for the wearer. 

Most of the 3D TVs out on the market right now use active 3D technology, and while 3D TV manufacturers like Toshiba and Samsung are working on bringing glasses-free 3D TVs to the market, Oakley says more passive screens are due to be released soon.

However, Oakley says its 3D Gascan glasses 'virtually eliminate the ghosting or "crosstalk" between images that reach each eye from one moment to the next' that are said to be common with inferior 3D glasses. 

Oakley's 3D glasses aren't entirely multi-purpose, either. Although they are optically correct, that does not mean they are suitable as prescription glasses, and they also can't be used as a substitute for sunglasses, unlike Calvin Klein's 3D sunglasses. 

"You can use them outdoors, but they're not optimized for outdoor use," Oakley's category manager Scott Smith told the Wall Street Journal. "We optimize our standard Oakley sunglasses for use outdoors. The light transmission in 3-D glasses is different. You're going to get 40 to 50 percent light transmission with 3-D glasses."

Mr. Smith says he believes initial buyers of the glasses will be consumers already familiar with Oakley glasses and early adopters of 3-D technology who are seeking "solid fit and function" from 3-D glasses.

The new 3D glasses are expected to be available later this month for US $120 from Oakley's own website, and from retailers such as Sunglass Hutt, and Zappos.com.

Oakley has also launched a limited edition version of the Tron 3D glasses to coincide with the release of the upcoming Disney Film, TRON Legacy which is expected to retail for US $150. 

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