Smarter, Wi-Fi Kitchens Coming

Written by Oonagh Reidy     20/08/2013 | 14:18 | Category: APPLIANCES

New Wi-Fi appliances coming, says Mike Lilly, Samsung Head of Appliances

Smarter, Wi-Fi Kitchens Coming


But its not just Internet connectivity that are making appliance smarter, says Lilly, its everyday practicality.  

Its about making them easier to use, more intelligent, he told CN in an interview. "We're always thinking about the user...and what the use might be."  

The SodaStream sparkling water dispenser on its newly launched French door Refrigerator gives it "good bragging rights... its a massive deal" he says -  the first of its kind in Australia. 

This also gives the humble fridge an added health benefit - encouraging people to drink more water, and demand for sparking water is rising in Oz.

He also believes the added feature is enough to convince consumers to part with their cash. 

However, it is likely predominantly premium users, who will be prepared to fork out $5,000 for a fridge that's big enough to fit a whole family, never mind feed one. 

"We re always focusing on premium products" he says.

 "The key for us is getting the right innovation on products", tapping into sparking water market is one such trend.  

"Big success for this fridge will be areas of Sydney and Melbourne and others with high sparkling water consumption...that's where we'll target our activity," says Lilly. 

"Of course its higher end, but its a strong enough feature to prompt desire to upgrade from an existing model."  







There's a desire in Australia for bigger appliances, bigger capacity, he says. Appliances in general are getting sexier, and its market thats "always stable."  

French door Refrigerator demand is still growing and above 600 litre models is "starting to see growth", although admits its still slow.  

"We're seeing the beginning of the connected" home, says Lilly. In the past year, Samsung has launched WiFi enabled washing machines, fridges, air conditioning units, which can be controlled from a smartphone

Samsung may soon be about to launch an appliance store in store in major retailer, to demo these smart, interconnected features in practice. 

There's a "desire" for smart features in appliances, and Samsung is planning to release more WiFi connected appliances "down the track". 

But its still early days for smart appliances, he says. 

"Conceptually the ideas are there but are not quite ready for this market yet." 

But are users actually using Internet apps on their fridge and washing machine?

"When we talk about smart its about usability yes, there is a [Internet] connected element" but 'smart' is also about features to make them more intelligent. 

But don't expect any small appliances - Samsung is focusing on major domestic appliances for now - vacuums , microwaves, fridges. 

Breaking News

  • Samsung Smart TV 2014 Review

    Samsung Smart TV 2014 Review
    The battle to deliver a new level of functionality has been stepped up by all manufacturers during the past year. Hisense has its Google capability, LG its new webOS software, so where is Samsung who via their Smart TV software set new standards for online TV platform sophistication in 2013.

  • Samsung Steps Outside The Box With Curved TV

    Samsung Steps Outside The Box With Curved TV
    When Samsung designers sat down to develop their new curved TV offering they faced a number of hurdles from what is the optimum size for a curved to what is the average size of a room where consumers watch a TV. The conclusions they came to resulted in the birth of a radical new TV that could well become the benchmark for TV's going forward.

  • Samsung Releases Curvy TVs

    Samsung Releases Curvy TVs
    The latest brand to latch on to the curvy TV craze is Samsung. The Korean AV heavyweight enters the market with its premium UHD LED TV range comprising three HU9000, series 9 models and two well-priced Series 8 TVs.

  • An LG TV Option For Everyone

    An LG TV Option For Everyone
    Place all of the TVs that make up LG's staggering 2014 TV range up against each other and you'd probably end up with a line the length of a couple of cricket pitches.