|Having launched today at Winning's Queensland Indooroopilly store, Samsung Open House will also feature at Winning stores in O'Connor, Western Australia, and Northmead, New South Wales.|
The retail initiative includes an immersive touchscreen display, providing shoppers "the ability to experience and interact with the range of Samsung appliances while in-store".
Samsung Open House also demonstrates a range of connected home technology and features available in the latest Samsung cooktops, ovens, refrigerators, dishwashers, washing machines and dryers.
The initiative additionally includes a selection of appliances that can be connected to the internet via a Wi-Fi connection and controlled by a compatible smartphone or tablet.
"The launch of the Samsung Open House highlights that both Winning Appliances and Samsung believe that the future of retail is based on creating new and unique ways to shop," David Woollcott, Winning Appliances CEO, commented.
"At Winning Appliances we always take into consideration the needs of the Australian lifestyle to make sure all of our products enhance the unique way we live in our homes.
"The new leading-edge Samsung displays in our Indooroopilly, O'Connor and Northmead stores are not only interactive but they will demonstrate to customers how connectivity will enhance their living experiences."
Philip Newton, Samsung Electronics Australia corporate vice president and chief marketing officer, stated Samsung Open House "can help create a fun and engaging retail experience that people can enjoy".
"We believe this fantastic collaboration with Winning Appliances creates a best-in-class retail experience," Newton commented.