Fisher & Paykel Top Marketer Quits

Written by Oonagh Reidy     26/08/2013 | 10:32 | Category: INDUSTRY

Head marketer of appliance giant steps down after seven years

Fisher & Paykel Top Marketer Quits

Peter Russell resigns as Fisher & Paykel Australia's General Manager of Marketing after seven years at the helm.

The resignation comes in the wake of numerous changes at F&P, purchased by Chinese giant Haier, last year. 

A company statement announcing the change released today, did not give reason for his departure, but sources say it was 'time for a change.' 

Earlier this year, F&P announced a major restructure to its Australian operating including Sales, Channel and Logistics, to  "improve efficiencies."

Russell led Fisher & Paykel's repositioning strategy with campaigns including the YUM Kitchen at the national Good Food & Wine Shows and Musion holographic theatre. 

His "highly innovative marketing and strategic approach allowed  Fisher & Paykel to box well above its weight," the white goods giant said. 

Russell says he "thoroughly enjoyed my time at Fisher & Paykel Australia and will be leaving behind a very creative and capable team. "  

The Kiwi said he'll be "joining the professional world surfing circuit or responding to my call up for the All Blacks; not sure which, perhaps both," when asked about his next move. 

Fisher and Paykel are said to be still working on the replacement but will make an announcement shortly. 

Breaking News

  • Music Sales Fall As Subscription Because Flavour Of The Day

    Music Sales Fall As Subscription Because Flavour Of The Day
    Australians are taking to digital music with 54.7% of total sales now digital claims the Australian Recording Industry Association (ARIA, despite this total recorded music revenue fell by 11.6% 2013 as consumers turned to streaming services to quench their aural thirst claims Price WaterHouse Coopers.

  • Plasma TV Is

    Plasma TV Is "Dead"...But Why?
    Less than 1 million Plasma TV's will be sold in 2015, despite Panasonic and Samsung pulling the plug on this early TV technology, but why is plasma being killed off?