Fisher & Paykel Top Marketer Quits

Written by Oonagh Reidy     26/08/2013 | 10:32 | Category: INDUSTRY

Head marketer of appliance giant steps down after seven years

Fisher & Paykel Top Marketer Quits

Peter Russell resigns as Fisher & Paykel Australia's General Manager of Marketing after seven years at the helm.

The resignation comes in the wake of numerous changes at F&P, purchased by Chinese giant Haier, last year. 

A company statement announcing the change released today, did not give reason for his departure, but sources say it was 'time for a change.' 

Earlier this year, F&P announced a major restructure to its Australian operating including Sales, Channel and Logistics, to  "improve efficiencies."

Russell led Fisher & Paykel's repositioning strategy with campaigns including the YUM Kitchen at the national Good Food & Wine Shows and Musion holographic theatre. 

His "highly innovative marketing and strategic approach allowed  Fisher & Paykel to box well above its weight," the white goods giant said. 

Russell says he "thoroughly enjoyed my time at Fisher & Paykel Australia and will be leaving behind a very creative and capable team. "  

The Kiwi said he'll be "joining the professional world surfing circuit or responding to my call up for the All Blacks; not sure which, perhaps both," when asked about his next move. 

Fisher and Paykel are said to be still working on the replacement but will make an announcement shortly. 

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