We're Winning: Web Sales Outstrip Stores

Written by Oonagh Reidy     14/08/2013 | 14:04 | Category: INDUSTRY

Winnings websales growing twice as fast as instore


Winnings group, owners of Big Brown Box and Appliance Online grew 25 percent overall, but online outstripped brick and mortar, hitting over $150 m sales for year end June 30, a rise of 35%. 

This compared to 17 percent for Winning Appliances retail stores, which reported $150 million sales. 

Winnings started out as a bricks and mortar-only operation but has proved a formidable leader in etailing locally, offering next day delivery, backed by a slew of showrooms in metro areas. 

John Winning, CEO of the Winning Group said the figures highlight growing market share, "especially within the online space", offering a stiff word of warning to retailers. 

"The debate between online versus offline is over - Australian retailers must perfect their business formula across all platforms to earn the trust and repeat business from savvy shoppers."  

The results also mark a significant milestone for Winnings century old business, which experienced its biggest year on record with sales from the nine showrooms exceeding $150m. 

"This performance demonstrates that shopfront retail thrives when you listen to your customers and innovate." 

"While the Group consists of offline and online entities, the single thread that ties our solid performances together is our focus on providing exceptional customer service. 

"To ensure we keep our service promise to customers we have invested in a 24/7 Australian based customer support centre and a national distribution network of trucks and warehouses.