Haier-owned Fisher & Paykel is getting aggressive, matching its new ActiveSmart refrigerators with its Built-in Oven, DishDrawer and ovens, to sell consumers a complete kitchen.
The appliance giant is now looking to offer consumers "a complete family of kitchen appliance" rather than just one, by coordinating appliances colour scheme.
The news comes as Samsung may be about to launch a store-in-store for appliances, showcasing its complete kitchen of appliance range in one retail concept.
Fisher & Paykel new ActiveSmart technology platform makes its fridges smarter, with a microprocessor that controls how the fridge operates and receives information from the sensors, and monitors usage.
It also has interior temperature sensors, independently variable speed fans and multiple air ducts, and have the intelligence to know that 'apples like to breathe while lettuce likes to hold its breath.'
SmartTouch Control panel allows fingertip control of temperature, Humidity Control System that creates the perfect microclimate in each produce bin.