Panasonic Shakes Up Marketing Dept.

Written by Oonagh Reidy     08/05/2013 | 12:13 | Category: INDUSTRY

Former head of digital marketing services is the new Comms boss at Panasonic.

Panasonic Shakes Up Marketing Dept.

Panasonic today announced the appointment of Daniel Preiss to lead its marketing communications activity in Australia

The news comes just one week after Gemma Lemieux  Marketing Director at Panasonic Australia quit the role, and will now be replaced by Preiss, as National Marketing Communications Services Manager. 

He will now oversee the scope of Panasonic's marketing activities across both consumer and business groups in Australia.

Preiss has been promoted to the position of National Marketing Communications Services Manager, having previously spent more than five years in key marketing roles in Panasonic, most recently head of digital marketing services.

He has also held the position of Sponsorship Manager, responsible for managing the company's properties including sporting, educational and environmental partnerships.

Panasonic are currently recruiting for Preiss' replacement in the digital marketing role, a spokesperson told CN.