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APPLIANCES / INDUSTRY

Winning The Retail War

By Oonagh Reidy | Tuesday | 05/03/2013

Who says bricks and mortar is dead?


Retailer Winnings Appliances is winning the retail war, it appears, as it recently opened a new showroom in Brisbane's Indooroopilly - the former Ron Handley Retravision store.

As Winnings opened the Brisbane CBD store last month
we caught up with CEO David Crane who says the new shop achieved "impressive sales and high levels of traffic."

Sitting just outside of the Brisbane CBD, Indooroopilly is Winnings' second Queensland showroom, stocking more than 50 appliance brands including Westinghouse, SMEG, Miele, Electrolux and Fisher & Paykel, as well as exclusive names such as Sub-Zero and Wolf.

Winnings' new showroom has boosted the retailer's trading significantly.

"The Indooroopilly showroom is located in a prime location, which we believe will complement our Fortitude Valley showroom boosting our presence in the Queensland market" Crane told CN.

It recently held a 'Grand Opening sale,' chopping 25% off appliances, which Crane said generated impressive sales and high levels of footfall.

Winnings has said its strategy is for consumers to "go offline and buy online" - that is browse online and come into its strategically located showrooms (a total of nine in NSW and Qld).

And by luring online customers into showrooms with the "come in-store for the best price" offer on Winnings Appliances site, and free delivery on items purchased on Appliance Online, the retail giant, which also owns Brown Box and and Handy Crew, appears to have all corners (and consumers) covered.

However, when asked if any new showrooms were planned, Crane said: "there are no immediate plans to expand, however we are always looking for the right opportunities."

Read: Winnings CTO Talks Online Cannibalization

The appliance giant also hopes its new Qld showroom will be a "beacon" for clients building or renovating kitchens.

Winnings is going hard on the commercial and building clients and says the Indooroopilly showroom is "currently supplying a number of projects in this area and working on securing more as the year progresses," says State manager for Commercial division David McGrath.

"We believe that there is quite a bit of positivity entering the market and we are well situated to take advantage of that."

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