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$1,999: Hisense Breaks Into French Doors

By Oonagh Reidy | Tuesday | 22/10/2013

Chinese brands break price floor on French Doors, unleashing a 630L model for an eye watering $1,999.

The new 630 litre Hisense French Door will be its flagship model, and signifies the brands latest foray into premium end products, undercutting the likes of LG, Panasonic and Smeg, whose new 610L fridge costs over $3K. 

"Its big deal for us" Andre Iannuzzi, Hisense head of Marketing, told CN, as it makes a bid for premium end applaince consumer. 

The Hisense French Door fridge is made of stainless steel, has a LED touchscreen panel to adjust temperatures and an indoor water dispenser which doesn't require plumbing to get it installed. (The dispenser utilises a water container which you manually refill.)

The French Door also has tempered glass shelves, but goes a step further, with 800mm width which is a big advantage, says Iannuzzi, fitting large serving platters - ideal for summer entertaining. 

The shelves are frost free (bien sur). And the French Door have multi-air flow to keep optimal temperature for all various foods stored.  

The freezer drawers have 3-tiers with 194L capacity. 

Another point of diference is Hisense's Holiday Mode, designed to reduce energy consumption when the refrigerator compartment is not used for extended periods of time.

 "Consumers are looking for larger products" says Iannuzzi. French Doors is the fastest growing refrigeration category in Oz, he says, so one it wants to capitalise on. Hisense is large player in the refrigeration market, he says, although did not divulge figures. 

 The new 630 litre French Door "is state of the art at affordable prices". 

Hisense released a budget 4K UHD TV earlier this year, also a premium-end product. 

The $2K French Door will be sold at JB Home, Harvey Norman, and the Good Guys from early November. Hisense will be launching the new French Door models in the new year, CN has been told. 

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