The branding revamp will be rolled out fully later this year, says Haier Brand Manager, Yvonne Hong.
Clean marketing material will be rolled out across the business, globally.
The new branding reflects Chinese-owned Haier's promise to deliver a wide range of smart home appliances through an intelligent network.
"The brand refresh also reflects the perception of quality that Australians now associate with Haier, and symbolises leadership in shaping the global appliance industry", it said in a statement.
"Haier is very excited to roll out the new global branding in Australia later this year,"said Hong, who also promised fresh new activity lined up for 2014".
"We work hard to give people from all walks of life a smart home experience".