The Japanese electronics giant has been ranked as the 4th 'Best Global Green Brand' 2013 by U.S. brand consultancy Interbrand.
The EcoNavi creator is now the greenest electronics company in the world, according to Interbrand.
Panasonic says it's an exciting achievement for the brand, which has jumped up two ranks since last year - its highest ranking ever.
Nokia and Dell also made it into the top 10, followed by Sony at No 11.
Car companies Toyota, Ford and Honda were named the top three greenest brands in the globe.
This is the third green brand ranking by Interbrand, evaluated on the corporate environmental performance and public perception of 'green' credentials.
It sells a slew of appliances in OZ, with EcoNavi technology including washing machines, air conditioners and fridges.
Panasonic President Kazuhiro Tsuga set the eco tone this year with his 2013 CES keynote address, highlighting commitment to innovative, eco-friendly solutions, according to Interbrand.
In November, Panasonic unveiled a wide range of Eco Navi products, complete with "China Environmental Labeling Type II," the highest environmental protection product issued by the Chinese government
However, Interbrand noted lack of consumer awareness around Pana's green credentials, globally: