Should Fisher & Paykel Be Hung Out To Dry?

Written by Oonagh Reidy     12/01/2011 | 04:24 | Category: LAUNDRY

Appliance maker who celebrated its soaring dryer sales with reference to the devastating Queensland floods has been slammed by several media groups.

Should Fisher & Paykel Be Hung Out To Dry?




Dryer maker Fisher & Paykel who sent out a media release this week, with a headline screaming " F&P dryer dales soar in the wake of devastating floods" have landed themselves in hot water as a result.

Both the manufacturer and its PR company, Maxicom, are now fighting off accusations of capitalising on a tragedy that has devastated the Queensland area.

However, one must ask if it was PR disaster courtesy of its agency or an oversight at the F & P head office?

Maxicom, who hold the F&P account, however, insist the release was the work of both parties and refuted any suggestions of capitalising on the flooding disaster when contacted by Smarthouse.

"We had no intention to highlight the plight of the Queensland flood victims," insists Maxicom's Sandra  Renowen, despite clearly referring to floods and the disaster stricken state in the statement.

Peter Russell, Marketing Manager at F&P, also insists the release was "taken out of context and didn't refer to Queensland at all."

 "There has been a significant increase in dryer sales across Australia's Eastern states compared to the same period from the previous years," he was quoted in the statement, with the release going on to cite "130% growth in Queensland dryer sales in November and December 2010…100% in Victoria and 52% in NSW."  

Mr Russell also told Smarthouse the release was lead by Maxicom and had "stern words" with the company following the backlash, lamenting (it) "should never have gone into the public sphere" and was destined for trade only.

He also feels disappointed by the criticism voiced in certain media quarters, claiming he "pretty hard done by."

Both Maxicom and Fisher & & Paykel insist it was a trade release designed to inform retailers of the manufacturer's ability to fulfill trade orders in spite of the rush and their delight in being able to meet this demand.

"Fisher & Paykel in no way sought to capitalize on the plight of flood affected victims.," the company said in a statement.


Breaking News

  • Dolby Atmos Now In Denon Products

    Dolby Atmos Now In Denon Products
    Denon has launched two new X Series Network AV Receivers enhanced with Dolby Atmos for the ultimate cinema-quality sound in your own home theatre.

  • Can High-Res Audio Reboot Sony Walkman Sales?

    Can High-Res Audio Reboot Sony Walkman Sales?
    It's 2014 and Sony has bought the Walkman back this time as a 24Bit High Res Audio Player but the big question is this the "killer" portable play for High Res Audio going forward.

  • Netflix Run The Ruler Over Quickflix

    Netflix Run The Ruler Over Quickflix
    Quickflix the Australian content Company that has never made a profit and reported a $4.2m loss on revenues of $8.6m for the six months to December 31 has been targeted by giant US media Company Netflix who is set to launch in Australia in 2015.