Insteon, A New Kid On The Block Set To Shake Up IOT Market

Written by David Richards     03/03/2016 | 08:39 | Category: GENERAL

Consumer Electronics retailers are set to start selling a new generation of Internet of Things kits with brands such as Samsung, Google, D Link, Netgear and new kid on the block, Insteon set to go head to head at mass retailers.

Insteon, A New Kid On The Block Set To Shake Up IOT Market
But what is an Internet of Things kit?

If Insteon have their way you will be able to buy a simple IOT kit that you can easily expand to other open source products which include both Insteon and other manufacturers products. 

For example, you can eliminate having to lay cables in your home but still get fast NBN cable connectivity to your UHD 4K TV by using an Insteon Powerline connector next to your router. This allows you to run fast broadband over the electricity cables in your home and then use a simple Ethernet cable from a powerline device stuck in a power point next to your TV.
   
Using the new Insteon gear which at this stage is set to be sold by Harvey Norman and Officeworks owners of for example a Sonos system can expanded the reach of the gear you by adding the ability to control Sonos multi-room speakers using Insteon's hubs, remotes, and wall-mounted keypads.

In addition to performing basic functions such as volume control, Insteon customers will be able to incorporate Sonos speakers into home-automation "scenes," so that music can be paired with changes in lighting. 
A morning scene, for instance, could open your motorised blinds at dawn, turn on your coffeemaker, and begin playing a light jazz playlist.

Insteon users will also be able to assign basic functions such as volume up/down and station changes to buttons on Insteon remotes and existing or newly installed Insteon wall panels. The company also plans to introduce pre-printed keypad buttons specifically for Sonos functions.
 
The Insteon platform already has over 200 devices that can be easily connected.

While its dual-band (radio waves and powerline) mesh network is proprietary, Insteon is developing the technology top connect other third devices. 

This Sonos partnership is one of several that Insteon has announced over the past several months. Insteon's connected-home devices also now work with Googles Nest Learning Thermostat, Logitech's line of Harmony remote controls, and Apple's HomeKit ecosystem.

Insteon's dual-band technology has been praised by reviewers with stores such as Best Buy, Fry's, and Costco in the USA dedicating entire walls to their product range. 
 
The company has been in the market for more than 20 years, In Australia, Laser Corporation has picked up the rights to the product with several Harvey Norman staff spotted on the Companies booth at CES.
  
The Connected Kit which is set to go on sale in Australia shortly, consists of Insteon's latest hub, which you hard-wire to your home router/Internet gateway; a standard-definition pan/tilt security camera; motion, door/window, and leak sensors; and a wired thermostat. Insteon also sent a pair of 60-watt-equivalent LED light bulbs. 

Consumers who buy an Insteon starter kit can also buy an Insteon hub, similar to the Swann One kit which is already being sold by Australian retailers. 

The Insteon ecosystem supports advanced features such as support for two-stage heating and cooling systems, duct dampers, and remote sensors. 

It also connects with the Google Nest product which is due to be released in Australia by Google. 

There is also an Insteon app, for example if you group devices in a room such as lights or even a radio you can automatically turn on all the lamps and the radio on at sunset and off at 10pm. Sunset and sunrise are determined by the Internet-connected hub based your time zone and the current date. You can specify the level of dimming for each device.

Insteon also offers in-wall switches, dimmers, and scene controllers. 

Also jumping on the IOT bandwagon is Samsung who claims that by 2020, every single product that Samsung sells will be connected to the Internet of Things. 

At CES 2016 Samsung CEO BK Yoon finally began to define what role Samsung sees the Internet of Things taking.

In essence, Samsung's idea is that just about every device you have - and even products like powered chairs, that you don't normally expect to see technology in - will be connected and talking to each other.
 
On a basic level, Samsung imagines that you'll be able to take off your headphones when you arrive home and have the music they were playing automatically start up through your speaker system. Or the music you were playing in your car is suddenly available in the home. 

Apple is also set to go head to head with Google in the IOT race however Apple is not set to release open standard capability. 

Samsung has said that all of its Internet of Things devices will be open. That means they won't be locked within a Samsung ecosystem - something that might sound great from a business perspective, but would ultimately doom the products because consumers would be required to buy all Samsung in order to receive the benefits. 

Instead, Samsung's IoT products - and there are going to be a lot of them - will all be able to talk to any other Internet of Things device that wants to connect. 

At a retail level management are still trying to work out how to sell the new generation of IOT devices. 

In Australia there is set to be three Insteon kits ranging in price from $299 to over $699.