A 4SquareMedia Website

> Wearable Technology
> Appliances
> Automation
LED Lighting
Remote Controls
Security & Intercoms
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
> Featured Reviews
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
> Subscribe to Newsletter
> Subscribe to Magazine

Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound


EXCLUSIVE:Philips Kill Off Pronto Remote Business But Forgot To Tell Distributors

By David Richards | Sunday | 31/10/2010

EXCLUSIVE: Philips, who 18 months ago pulled out of the flat panel TV market in Australia, have now pulled the plug on their Pronto remote control business without giving any warning to their local distributor Qualifi who have invested tens of thousands marketing the device in Australia.

As of yesterday Qualifi had not been told that the Philips remote control business was being shut down effective immediately due to competition from new tablets, Apple iPhones and Android based devices.

Mr Ralph Grundl, Marketing Manager at Qualifi said upon being told of the news by ChannelNews "This is news to us. We suspected something was wrong, but no one has told us that the division is being closed down. Where can I read about this?"

In a statement issued in Europe the company said in part: "Following thorough research, no suitable partner was found for the acquisition of our Pronto operation as such, Philips confirms today that it will discontinue the Pronto product line and related activities."

Last month Philips turned up at the CEDIA Expo in the USA to show their new high end TSW9500 in-wall Pronto touchscreen which was seen as an expensive solution when compared to a $699 iPad or a $300 7" Android based touch screen which will carry out most of the automation functions that a Pronto remote that is selling in Australia for over $2,400 will do.

As part of their statement Philips said "In December 2009, Philips announced the intention to relocate some of its existing remote control activities in Leuven, Belgium to Asia. At the same time, the intention was communicated to investigate alternative strategic options for the Pronto business, as this activity no longer fits with the Philips strategy".

What Philips has failed to communicate is how resellers and installers will be affected by the shutdown.

Grundl said: "This is a shock but when you look at it, it's not unexpected in light of what a tablet will do. We suspected something was wrong a few days ago".

ChannelNews was under the impression that the Philips Pronto division was set to launch a new home control device called the Pronto Control Processor that was set to be revealed early in 2011.

Designed to connect custom installation devices and services the control box was designed to work with a multiple of interface devices including iPads and Android tablets and Smartphones. 

The Pronto business, headquartered in Leuven, Belgium, was initially developed to service the custom audio-video installation market with advanced control devices. 

The company says it "will engage in a dialogue with its social partners on the consequences for the involved personnel of this announcement."

Philips who 18 months ago acquired Dynalite in Australia could not be reached for comment.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5

Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...