At the IFA show in Berlin, TomTom showed off its GPS app for Android devices. The app hosts TomTom's navigation, map and traffic technologies in an interface designed for smartphones.
According to Google's Andy Rubin, 900,000 Android devices are activated daily and it is essential for TomTom to nab a piece of that share, otherwise Google's no-cost navigation runs unopposed.
"We want to make TomTom content and services available to as many devices and platforms as we can," says Chris Kearney, Vice President, TomTom Asia Pacific. "Bringing TomTom navigation to Android smartphones is, therefore, a significant milestone for us."
As of late, TomTom has been focussing on smartphones as it launched a universal hands-free car kit.
Read TomTom Offers GPS Smartphones A Hand
TomTom plans on releasing the app in October of 2012.
The TomTom Navigation app for Android will offer drivers:
· World-class navigation - The latest, most accurate TomTom maps available - with no need for a mobile signal or data plan.
· Lifetime maps - Free updates that ensure access to the latest maps and fastest routes.
· IQ Routes - Arrival times that drivers can rely on - at all times of day.
· Advanced lane guidance - Gives drivers extra clarity when navigating difficult junctions.
· Spoken street names - Makes turnings even clearer.
· 2D / 3D driving view - The clearest display for the safest driving.
· TomTom HD Traffic - Available as an in-app purchase. It's the quickest way through traffic. Proven.
· TomTom Speed Cameras - Available as an in-app purchase. Save money and drive safely with real-time mobile and fixed camera alerts.