TomTom and Nike have combined their wits to produce the Nike+ SportWatch, a small watch that tracks a runner's location and performance.
They've tried to keep the watch simple by including three buttons and a 'Tap Screen' for navigation.
When on a run, the watch will record you're route by capturing location information, calculate your pace, calories burned and running time. To accurately determine this information it works in tandem with the shoe-based Nike+ Sensor.
Once you've finished running, the watch can be plugged into a computer (Windows and Mac) where it will automatically open the Nike+ connect interface and transfer your information to nikeplus.com. The site presents a runner's GPS mapping, total kilometres, pace and elevation data for their most recent run in an easy-to-digest fashion; one resembling the Nike+ GPS iPhone app.
"With more than 150 million runs logged since its launch in 2006, Nikeplus.com captures the pulse of the running world everyday," said Stefan Olander, VP of Nike Digital Sport.
"Providing runners with accurate pace, distance and location information during and after their run gives them the information they need to better train and track their progress," he added. Other Nike+ SportsWatch features include:
· Tap Screen for setting laps and activating backlight
· Stopwatch and alarm
· Run History with data from past runs
· Personal Records including those imported from Nikeplus.com
· Quick Start with optional shoe-based Nike+ Sensor
· Heart Rate Monitor compatibility
· Tracking options
Some of the unique motivating factors the Nike+ SportWatch GPS offer runners on-screen include:
· Recognition (or "Attaboys") for personal records
· Run Reminders that appear after five days if a run has not been logged
· Post-run acknowledgement and encouragement
The Nike+ SportsWatch will be available early May at $199.99.