An Australian study conducted by Galaxy Research reveals that Gen Y drivers are the most stressed on the road. Of the 79% of drivers who are stressed behind the wheel, stress levels appear to decrease with age, revealing Gen Y drivers are twice as stressed as Baby Boomers.
According to the survey Gen Y drivers are the most prone to becoming lost on the roads, with one in three admitting they have a poor sense of direction. Additionally, 20% of Gen Y drivers claim they make impulsive decisions on the road when trying to navigate around traffic, compared to just 6% of Baby Boomers.
According to the study's lead researcher, Mark McCrindle, the survey identifies how different generations absorb information and respond to their surroundings. With technological advancements facilitating a bombardment of information, Gen Y is suffering from an overload of info.
"Generation Y, with work, study and hectic social lives, is fast becoming over stimulated as it is the generation most bombarded by external influences," said McCrindle.
"Growing up with the internet and social media as the norm, they are suffering information overload, which could be impacting their ability to take in information. If that is the case it could explain the higher stress they experience when behind the wheel,"
After examining the research, Navteq believes the technologically versed but stress driven youths would benefit from a GPS device that delivers information in a simple fashion.