No more so than for brands like Samsung, Sony and LG who are now using the words 'smart TV' to flog their latest offerings.
The only problem is the new generation of TVs that are being sold as Smart TVs are not smart because they lack processing grunt to deliver a smart TV experience.
In the case of the Sony review, the newspaper rightly picked up on the fact the TV struggled to deliver even the most basic of web pages.
After trying to access the web page 'The Daily Show with Jon Stewart', the Sony Bravia TV delivered the message "The size of the page was too large to be displayed".
6 months ago Sony had to dump their Google TV program, because Google, Intel, Logitech and Sony failed to deliver a good TV experience when Google tried to move into the TV market with the exclusive backing of Sony.
Since then Google and Intel have gone back to the drawing boards in an effort to rewrite software and deliver a process that is specifically designed to process content for TVs.
Spruiking a concept in an effort to sell more TV is fraught with dangers especially when Smart TV technology is in its infancy.
This time last year the big TV brands were telling consumers that we had to go out and buy a 3D TV. That strategy backfired, with big brands like LG and Samsung now claiming that the 3D technology they delivered in their big shiny $3,000 TVs last year is yesterday's technology, the glasses were no good and at best irritated people.
Then there were issues over loss of brightness when a TV owner switched to 3D as well as problems with flicker rates.
Then there is the fight in the Federal Court of Australia as to who has the best 3D TV technology, LG's passive 3D technology or Samsung's Active Shutter technology which is being used by brands like Sharp, Sony and Panasonic?
The answer is anyone's guess because both 3D TV technology and Smart TV technology are in their infancy and a long way from being mature. 3D will only be close to being viable when we don't have to use glasses and movie houses are pumping out everything in 3D.
What we have today is a TV that has evolved from a simple five channel free to air TV that became a TV able to deliver new digital HD Channels.
Then along came the TV spruikers and 3D but what was lacking was content and an open standard for 3D resulting in squabbling between brands as to who has the best TV offering.