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CONSUMER ELECTRONIC SHOW / CES

Usain Bolt Inspires New Soul Headphones

By Tony Ibrahim | Thursday | 10/01/2013

Headphone company Soul has unveiled in-ear headphones developed in conjunction with the "world's fastest man," Usain Bolt.

According to Soul's CEO, Lan Kennedy-Davis, Bolt offered valuable inspiration, input and advice.

"Bolt was our inspiration for the Run-Free headphones," began Kennedy-Davis.  "The 'fastest man on earth' needs headphones that are lightweight, yet durable and sweat resistant, with excellent sound quality…So, we developed a headphone that would be sweat resistant and never short out."


Click to enlarge

The limited edition Run-Free headphones are distinguished by flexible ear hooks which can be adjusted to fit all ear shapes and sizes.

The Run-Free comes in black and black/green as a "tribute to Bolt's home country of Jamaica," as are the new Soul SL300 JAM headphones inspired by Bolt. The SL300JAM are "hi-definition noise-cancelling headphones" designed for athletes and travellers.


Click to enlarge

Soul's Run-Free local pricing and availability hasn't been announced yet, but in the US they retail for $US199.95.

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