A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
Applications
Downloads
Industry
IPTV
Music & Video
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





SECTIONS / CONTENT & DOWNLOADS

Apple: We're No 'Price Gougers' (But iPhone 5 STILL $150 More)

By Oonagh Reidy | Friday | 22/03/2013

Cupertino blames currency rates, record labels - basically anything but themselves for their shocking price gouging in Oz.


Apple's VP for Australia, New Zealand and Asia, Tony King, got grilled in Canberra at the IT pricing enquiry today, but refused to admit Apple rips off consumers.

The IT pricing enquiry is investigating why Aussies are being slugged on prices of tech goods like TVs, tablets and software, by tech companies including Apple, Adobe and Microsoft, all summoned to answer before the enquiry, after refusing to give adequate responses initially.

King told MPs prices of popular iPads, iPhones, iPods and Macs were, on average, just 5% higher than the US, based on calculations conducted by Apple using last week's currency rates, reports Fairfax.

In fact, he claims Apple "would love to see cheaper, lower prices in the Australian market."

Mr King blamed currency rates, tax differences as well as "differences between countries in product costs, freight charges, local sales taxes, levies, import duties, channel economics, competition and local laws regarding advertised prices" for any price differences that may rise.

He also said it would be "confusing" to continually alter prices based on changing currency rates.

But lets looks the prices.

The RRP of 16GB iPhone 5 in Apple's US Store is US$649. 

But in Australia, the same iPhone 5 is A$799 - $150 more in the Apple Store. (The Aussie and US dollar are almost on par, so $150 is not 5%, Mr King).

On the subject of iTunes, Apple often sells music and movies at 60% higher prices than elsewhere, despite being a digital product.

Its local Vice President refused to take any blame for charging higher prices, however, instead blaming the record labels for extortionate RRPs.

The Stokes new album 'Comedown Machine' costs A$16.99 on iTunes Australia Store ($2.19 per song), while in the US iTunes sells it for just $9.99 (songs $1.29).

He also said the reason why we Aussies pay more for iTunes was due to the higher wholesale price for content here than in the US, set by "record labels, movie studios and TV networks,"

"A song is an asset, a piece of intellectual property," King said.

"The rights associated with that song may change from territory to territory.

"In this digital age the content industry still runs with old fashioned notions of country borders, or territories, or markets."

King said the inquiry should ask rights holders directly and said Apple has attempted to lower pricing here in previous negotiations.

But its not just Apple that are accused of price gouging; Adobe and Microsoft too will face MPs today at the IT pricing enquiry held in Canberra, conducted by House of Representatives Infrastructure and Communications Committee to explain why we pay often up to double compared to US and other countries for items like Adobe Creative suite, Microsoft Office.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...