|Telstra have nabbed the exclusive online rights for the race that stops the nation. The Racing Network will stream the 2pm Melbourne Cup race via its app or online at www.racingnetwork.com.au|
There has been a 60% jump in the number of Aussies watching horse racing live on phones or tablets via the Racing Network, Telstra said today.
During Spring Racing Carnival 2012 over 1.5 million visited the Network and this year is shaping up to outrun that figure with over 650,000 visits in September alone, says Telstra Director Digital Media, Adam Good.
"This Spring carnival we expect a record amount of people will use their smartphone and tablet to get involved in the action, particularly on Melbourne Cup day."
|Its a dundeel. Image credit: Racing Network |
Faster 4G network, bigger and better smartphones and an improved racing app meant that customers get a better all round experience without having to be in front of a TV.
Apple downloads of the Racing App jumped a whopping 500% since October last, while Android downloads soared 200% since February 2013.
"The Melbourne Cup has always been the race that stops a nation; now with technology it's more likely to just be a pause as more and more people watch the race - wherever they are, doing whatever they are doing - on the convenience of their smartphone or tablet," he said.
Viewers for Saturday's Derby Day race meet saw a 54% increase in traffic across all mobile platforms with 350% increase on Apple devices, including iPhone, iPad.