Aussie shoppers do not pay GST on goods purchased from overseas websites, worth under $1000, under current GST rules.
The survey also found that although many do head to online stores to get a bargain, the main reasons relate to convenience and delivery, rather than price.
The top reason Australians shop online is so they can do so at the hours that suit, followed closely by the convenience of home delivery, the Choice consumer survey shows.
Several high profile retailers have campaigned vociferously on the GST issue since 2011, including Gerry Harvey, although have been silent on the issue after a major consumer backlash.
Betta CEO Graeme Cunningham recently told CN, he believes
"an increase in GST, in isolation, would have a potential negative effect on consumer confidence".
And Choice agrees.
The retail sector is facing some "real and significant challenges", but says this research shows that the low-value-threshold (LVT) is not one of them.
For consumers after a bargain on overseas sites, most claimed they save much more than 10%. The survey showed that 68% of consumers who buy from overseas sites save more than 15%, while 43% saved over 25%.
CHOICE research last year found that Australians are paying around 50% more (than US consumers) for computers, software, and digital music.