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CONTENT & DOWNLOADS / INDUSTRY

Hisense Tunes Into Pandora

By Oonagh Reidy | Tuesday | 28/05/2013

Pandora Internet tunes to hit Hisense Smart TVs



Hisense and Pandora Internet Radio announce new hook up, where its Smart TV will get Pandora Internet radio service.

Initially, the hugely popular Internet radio will be available on Smart TVs but later this year will hit all Internet connected Hisense devices.

However, no other details are available, yet. 

Users can create up to 100 personalised radio stations based on their favourite music by entering either an artist, song or genre. 

There are 400 genres of music - Pandora's massive catalogue offers everything from current hits, singer-songwriter, electronic, roots and reggae dub, indigenous to classic pub rock. 

Pandora will then stream music based on this, then users further refine their stations via "thumbs up" and "thumbs down" options for each song. The Pandora service will be available as a Smart TV software upgrade. 

Existing Pandora users will be able to access stations they've already set-up. Already well known in the US (175m users) and Europe, Pandora Internet Radio launched here in Oz late last year.

 



 
"With Pandora Internet radio being recently introduced to Australia and with over 200 million registered users worldwide, it was a no-brainer to provide this great music service to our Australian customers," said Andre Iannuzzi head of marketing, Hisense Australia.

 "Smart TVs are just the beginning. Hisense Australia will continue to add value to its entire line of Internet ready products this year."

Jane Huxley, Managing Director of Pandora A/NZ says "Pandora is really becoming a soundtrack to the lives of many Australians as they go about their normal day - in their homes, their cars and on the go. The partnership between Pandora and Hisense will make it easier for people to listen to music they love on the devices in their home." 

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