Adobe Boss Dodges 'Price Gouging' Bullet

Written by Oonagh Reidy     14/02/2013 | 06:31 | Category: INDUSTRY

PR spin-tastic: Adobe global boss faced Aussie media to quell the 'price gouging' storm surrounding his company, by feeding them a load of PR slush.

Adobe Boss Dodges 'Price Gouging' Bullet

Adobe CEO Shantanu Narayen opened the new Adobe offices and 'demo centre' in Sydney CBD today, in what appears to be a well timed PR move, but faced a flurry of media questions over alleged 'price gouging' of consumers here.

Just yesterday, Adobe swiftly dropped the price of Creative Cloud by 20% to $50, after it was thisweek summoned by a parliamentary IT pricing enquiry to explain the massive price disparities between US and Aussie pricing on Adobe products.

Narayen, however, said the move was a bid to "get people to the [Adobe] platform" as opposed to a cynical PR reflex.

"When we look at what happens with Creative Cloud the goal, is rapid adoption and we've seen that" Adobe global boss told Aussie media at the event today.

"We grew units over 10 per cent and the barrier to entry to allow next generation of creative professionals to the platform is a key part of our strategy, it's one of an ongoing and continuous ways to get people to the platform. We've used Australia in the first region in which we've done detailed pricing studies."

Narayen ranted on (and on) about Creative cloud being "creative" (wow) and how the pricing is moving with the "future."

(The cloud suite was launched just last month).

"The Creative Cloud is really the future of the creative process. The benefits of the Creative Cloud and having that access to innovation and the ability to get new products in imaging and video [suites to customers faster]. The future of the creative [customer] is the Creative Cloud. It's all about Creative Cloud in future. The pricing moves [with Creative Cloud] are where we set the future of the company."

As one journalist who was at the event said: "I'm dizzy from the spin I just saw."

Breaking News

  • Microsoft's Revenues Neutered By Nokia

    Microsoft's Revenues Neutered By Nokia
    Microsoft has taken a massive US $700M hit on operating profits due in part to its $7B acquisition of Nokia, this may explain why Microsoft will soon sack 18,000 staff.

  • Dolby Atmos Now In Denon Products

    Dolby Atmos Now In Denon Products
    Denon has launched two new X Series Network AV Receivers enhanced with Dolby Atmos for the ultimate cinema-quality sound in your own home theatre.

  • Can High-Res Audio Reboot Sony Walkman Sales?

    Can High-Res Audio Reboot Sony Walkman Sales?
    It's 2014 and Sony has bought the Walkman back this time as a 24Bit High Res Audio Player but the big question is this the "killer" portable play for High Res Audio going forward.