Telstra announce The Clubhouse, its "star-studded" IPTV sports show and "revolutionary" SportFan app today as it goes hard on Internet TV and sports.
SportsFan is basically a haven for all die hard footy, rugby and sports fans with a TV show on four times a week and a mobile app where you can rate games that are hot and not, set scores, and also has Aussie's first ever free sport tipping game, Tip-Off.
The Clubhouse, is Telstra's new sports panel show broadcast over the web headed by former Network Ten presenter Bill Woods, streamed live across Telstra T Box, online, mobile, tablet or watched on-demand.
The flagship program mixes comprehensive sports news, comment and opinion from personalities including Matt Burke, Brad Fittler, Brad Seymour, Wendell Sailor, Layne Beachley, Joel Caine, Renee Gartner and Mieke Buchan.
"There are panel shows out there and a lot try to be too serious, while others try to be too funny and don't have any substance," Woods said.
"What The Clubhouse offers is an intelligent but humorous, satirical but knowledgeable take on Aussie sport - we don't mince words and we don't pull punches."
The launch of SportsFan and sportsfan.com.au is a "defining moment" in Telstra's push to become Australia's premier multi-screen IPTV and digital content provider, said Mark Buckman, Telstra Media Executive Director.
Telstra already has exclusive mobile rights to NRL and AFL sports games.
"What we have in SportsFan is the combination of three market-first products that together create an engaging multi-screen brand specifically tailored to Aussie sports fans," said Buckman.
The Clubhouse will be shown on on the SportsFan App, allows fans to vote on which live matches across all sports are the most exciting, giving a live barometer of what's "Hot" and 'Not".
Users can select favourite sports and teams and receive personalised notifications alerting them to a range of scenarios, including the ability to set score and "excitement" alerts and there is also an "R U Watching This" tool which lets users determine which live matches are the most exciting.
"The SportsFan App is the ultimate tool to keep across what's happening in Australian sport at any given moment," Mark Buckman said.
"For example if you're a NRL fan and your team is about to upset the premiers, you'll get a personal alert to tune in and check the score, or watch it live on the NRL LIVE 2013 App."
The SportsFan app also offers Australia's first free multi-sport tipping game, Tip-Off, which gives sports fans of all ages the chance to participate in a fun tipping game across a range of sports including AFL, NRL, Rugby, tennis, horse racing, and more, to win sports merchandise prizes.