Nokia $55K Fine For Dodgy SMS

Written by David Richards     24/01/2012 | 11:22 | Category: DIGITAL PHOTOGRAPHY

The Communications watchdog has given Nokia a slap on the wrist over its dodgy SMS campaign.

Nokia $55K Fine For Dodgy SMS


Click to enlarge

An investigation by the Oz Communications Authority was instigated after Nokia users were unable to 'unsubscribe' to texts the giant sent to mobiles.

The worlds largest phone maker had given user 'tips' on how to unsubscribe but complained were still unable to do so.

The messages did not include company contact details, as required by the Spam Act 2003, the Australian Communication and Media Authority (ACMA) said today.

The investigation found that while a number of the 'tips' provided customers with factual information about their mobile, others amounted to promotion of Nokia's products including mobile phone accessories, meaning such messages were required by Australian law to include an 'unsubscribe' facility.

Nokia has now undertaken to pursue 'enforceable' correctional measures, including the appointment of an independent consultant to audit its systems and carry out the recommendations, train its employees engaged in SMS marketing about complying with the Spam Act.

The Finnish phone giant is also to cough up $55,000 to ACMA.

"SMS allows businesses to reach their customers no matter where they are or what they are doing," said ACMA Acting Chairman, Richard Bean.

"But with that opportunity come responsibilities under the Spam Act, including the obligation to include an unsubscribe facility in marketing messages."
























The ACMA recorded a 370% increase in reports from the public about SMS messages believed to be spam during 2010-11,

"Some businesses are still not getting SMS marketing right. The same rules apply to SMS marketing as for email marketing, and the same rules apply to all businesses, big and small," Bean said.

If you receive an SMS message that you think may not comply with the Spam Act, report it to the ACMA's Spam SMS service by forwarding the message to 0429 999 888.



Breaking News

  • Can High-Res Audio Reboot Sony Walkman Sales?

    Can High-Res Audio Reboot Sony Walkman Sales?
    It's 2014 and Sony has bought the Walkman back this time as a 24Bit High Res Audio Player but the big question is this the "killer" portable play for High Res Audio going forward.

  • Netflix Run The Ruler Over Quickflix

    Netflix Run The Ruler Over Quickflix
    Quickflix the Australian content Company that has never made a profit and reported a $4.2m loss on revenues of $8.6m for the six months to December 31 has been targeted by giant US media Company Netflix who is set to launch in Australia in 2015.