Nikon Working On Secret Digital Camera Project, Maybe a Smartphone

Written by David Richards     09/07/2013 | 10:47 | Category: DIGITAL PHOTOGRAPHY

Samsung was the first company to release a camera wrapped around a full version of the Android operating system. Now Japanese camera Company Nikon is looking to deliver a camera with smartphone capability.

Nikon Working On Secret Digital Camera Project, Maybe a Smartphone

 
All of the big camera brands, including Nikon, Panasonic with their Lumix cameras, Canon, Fuji Film and Pentax are under pressure as consumers choose a smartphone over a compact camera. Recently, Olympus announced it would pull out of the compact camera market. Now Nikon is hitting back with a new secret product that "will change the concept of cameras", claims company President Makoto Kimura in an interview with Bloomberg.

Kimura claims that the "number of people taking snapshots is exploding" due to the growth in demand for smartphones that pack a camera. He says over 750 million smartphones were sold last year and the number is still rising. He claims this has impacted the company's imaging division and expects that while high-end models with changeable lenses will rise by around 9 percent in the current financial year, compact camera sales will shrink 12 percent in the same time. 

In combating this, Nikon is looking at other areas to work within. "We've centralized our ideas around cameras, but can change our approach to offer products to that bigger market," said Kimura. "We want to create a product that will change the concept of cameras," he claimed, continuing: "It could be a non-camera consumer product." 

When pressed further, Kimura declined to say if Nikon is creating its own mobile phone. He did admit that: "Rapid expansion of mobile devices is a change in the business environment given to us. Our task going forward is to find an answer to that change." 

The imaging division currently makes up 84 percent of operating income at the company, with the remainder coming from other businesses. Kimura suggests that Nikon may expand into the production of medical devices, with a view to generating revenue within three years, following similar moves by Sony and Canon into working with hospitals and medical device manufacturers, as well as Olympus and its endoscope production facilities.



Breaking News

  • SSD Prices Fall But Not For Ultrabooks Or Tablets

    SSD Prices Fall But Not For Ultrabooks Or Tablets
    A new report says a shortage of SSD chips used in tablets and ultrabooks will result in no more price drops during 2015, however 2.5-inch SSD replacements for desktop and notebook will get cheaper.

  • Mac OS X Yosemite Beta For True iGeeks Only

    Mac OS X Yosemite Beta For True iGeeks Only
    Apple's newest OS X, Yosemite, is available in a free public beta for the first time ever from today for the first million registrants keen to test Apple's latest and greatest.