The large touch screen is navigated by touch, swipe, drag and pinch control like an iPad, with photo categorising functions, simplistic cropping and effects tools and 360 degree orientation so that a group can use the multi-touch screen at once.
Users create their photobook from photos they upload via USB, memory stick, CD or other flash inputs, then purchase the finished product on-screen. The photobook is then delivered in around 10 days.
Fujifilm currently has access to 40 Microsoft Surface units that it is distributing to Harvey Norman stores next month, but aims to push them onto other retailers by early next year.
Microsoft is close to a new version of the Surface technology, and Fujifilm should have practically unlimited supply to meet the demand for the in-store units by the start of 2011, according to Daniel Paul.