Apple and Samsung have been asked to have a retail presence at the event, penned in for May 25th to 27th May 2012, which could leave retailers with a sour taste as the new show is effectively invading retail terrritory of sellers.
And it appears the brands are prepared for a backlash: "Yes, I suspect that if brands do decide to sell on the show floor they will get a call from the likes of Harvey Norman management. We are not going to tell the brands what to do, this is what a retailer would do," executive director of Photo Imaging Council of Australia, Paul Curtis, told SmartHouse last week.
President of the Council, Dave Marshall, has also just hired executive search company, VMG, to search for a new general manager for the Digital Show.
And now it appears, Exec Director Paul Curtis, is retiring from his post, after having blasted the perceived failure of last year's PMA and citing a "major change in direction" was needed.
The new general manager will work with Curtis on the new look Digital Show taking place at Melbourne Convention & Exhibition Centre in May 2012.
"The position will appeal to a self-motivated entrepreneurial type of person that can see the huge potential growth for the imaging and digital industry," said Marshall.
The retainer for the right applicant will be around $150,000 plus incentive schemes.
The successful applicant, after some on-job familiarisation, will need to sell floor space to potential exhibitors across a wide range of digital technology companies, manage event contractors and venue bookings, organise advertising, produce PR information for trade and mass media and be able to act as industry spokesman on related issues.