Instagram, which has amassed a 30 million following, is now facing widespread backlash as users question if they can trust the service and subsequently close their accounts.
The company planned on amending their terms and conditions to permit them to sell users' personal photos to without their consent.
The clauses that sparked controversy were:
"You hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide licence to use the content that you post.
"You agree that a business or other entity may pay us to display your username, likeness, photos, and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."