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DIGITAL PHOTOGRAPHY / STILL CAMERAS

Canon Follows Nikon With New Poweshot Range

By David Richards | Tuesday | 29/01/2013

Hours after Nikon announced a new range of Coolpix digital cameras Canon has announced three PowerShot Digital Cameras.

The two companies who go head to head in the digital camera market are both fighting to hold onto market share in Australia as Samsung looks to take market share away with new IP enabled cameras.

The new Canon range includes the PowerShot ELPH 330 HS, ELPH 115 IS, and A2500. The PowerShot ELPH 330 HS digital camera delivers wireless connectivity for easy sharing and includes the Company's HS System that delivers clear images with minimal noise and maximum detail, even when shooting in low-light.

It is not known when the devices will go on sale in Australia.

Canon's Smart Auto feature allows the new cameras to detect up to 58 scenes for the PowerShot ELPH 330 HS digital camera and up to 32 scenes for the PowerShot ELPH 115 IS digital camera and PowerShot A2500 digital camera. All three models also feature ECO Mode, a new power consumption management technique that extends battery life by approximately 30 percent.


Click to enlarge

The PowerShot ELPH 330 HS digital camera builds upon the success of the PowerShot line with built-in wireless capabilities to share high-quality images captured with a 10x optical zoom lens and 12.1-megapixel high sensitivity CMOS image sensor with a maximum ISO of 6400. After an initial one-time set-up, the camera can connect to both iOS or Android smartphones and tablets for quick sharing. Frequently used devices and accounts are conveniently stored in the camera's wireless history menu for quick one-touch access. Expected to hit store shelves in March, the PowerShot ELPH 330 HS camera will be available in black, silver or pink for an estimated retail price of $230.

Rounding out Canon's new PowerShot lineup is the PowerShot A2500 digital camera. The new camera includes a 16MP image sensor coupled with the DIGIC 4 image processor, as well as a 28mm wide-angle lens with 5x optical zoom that can extend out to 140mm at the telephoto end. The camera also features Canon's Smart Auto mode that analyzes each scene to select camera settings based on 32 predefined shooting scenarios.


Click to enlarge

The PowerShot A2500 digital camera can also capture video, recording HD through a dedicated movie button.

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