German-based TV player Loewe has announced the OLED that’ll be headlining the company’s 2017 TV range, the Bild 9.

Calling it ‘beauty objectified’, Loewe says that the TVs 7mm display will produce “brilliant high dynamic range (HDR) images with a whole new level of depth and an amazing colour spectrum (wide colour gamut) for an extremely authentic reproduction of even the most subtle nuances.”

It’s all built around an impressive-looking golden frame design and designed to be used with a pair of the company’s klang 9 speakers.

The Bild 9 is more than just looks, however striking. It’s 4K ready, supports HDR10, Dolby Vision and HLG out of the box and is available in 55 and 65-inch sizes.

It’s even got a built-in DVR and 1TB of hard-drive space and comes equipped with an integrated 120W six-speaker that folds out when needed.

Australian pricing and availability isn’t yet confirmed.