So far the Aussie Vita is priced at $349 for the 3G model: the same price as a Blu-ray capable, smart TV converting PS3 console. It's also more expensive than an Xbox 360 and Nintendo's 3Ds handheld.
"If people aren't willing to pay [US]$249 for a Nintendo 3DS why would they pay [US]$299 for Vita?" said Heavy Iron developer Lyle Hall. Hall recognises that the Vita is no longer rivalling handhelds alone, with smartphones playing game devices thanks to extensive application support.
"People don't want to carry more than one thing in their pocket, that's why Android and iPhone have done so well, they are the devices of choice, they offers multiple functions outside of gaming."
Worse yet, the Vita has already missed out on the crucial Christmas holiday shopping frenzy, which accounts for almost half of the company's annual sales target. Now the wonderfully spec'd handheld runs the risk of limp content support.
"With all due respects to Sony and Vita, it's a car wreck," Hall said.
To hedge the risk of releasing a dud product, Sony is banking on the Vita's networking capabilities, offering the handheld alongside Vodafone's smartphone and tablet range. Customers will be able to get the handheld at a $0 cost over a set contract which will include a data allowance.
Read: Sony & Vodafone Team Up For PlayStation Vita
However, sitting on a carriers range doesn't necessarily translate into sales. Perhaps like its Nintendo 3Ds rival, Sony will wake up one morning and decide to slash its price by 40%.
We can only hope.
Over the page is the full list of first batch Vita games