New reports emerging in Europe suggest that Sony could offer the new PS4 console for under $450 in an effort to stimulate sales prior to Xmas. Both Harvey Norman and JB Hi Fi have said that new gaming consoles from both Microsoft and Sony will be "massive" running into the peak Xmas holiday buying period if it is priced under $500.
Leaked Sony documents obtained by the Times in London suggest that the launch price will be significantly lower than the PlayStation 3's prohibitive (60GB) launch price, when it arrived back in 2007.
The report said Sony is considering a lower entry point to give the console an instant appeal beyond the traditional early adopters, after the troubles the PS3 had snaring buyers in its formative years.
Reports emanating from Japan earlier this month suggested the PS4 could be priced as low as 40,000 Yen, which equates to around Â£275 in Sterling.
Upping the social game
It is expected that Sony will show the new console tomorrow night at a press event in London.
On Monday evening the Wall Street Journal said the console would expand on the PS3's social capabilities, allowing gamers to more easily share on Twitter and Facebook and post gameplay footage to YouTube.
The report also claims that online multiplayer elements will involve playing against opponents on smartphones, tablets and dedicated gaming devices like the PS Vita.