Sony PS4 Shortages Set To Affect OZ Retailers

Written by David Richards     24/03/2014 | 12:24 | Category: INDUSTRY

Game console retailers in Australia are set to face ongoing shortages of Sony's new PS4 gaming console according to Sony Entertainment executives.

Sony PS4 Shortages Set To Affect OZ Retailers

Retailers such as JB Hi Fi, EB Games and Dick Smith faced shortages prior to Xmas die to a lack of stock, now Sony is saying that the shortages could continue until the end of winter.

According to Scott Browning the Marketing Director of JB Hi Fi supply of the PS4 which is outselling the Xbox One had picked up in the first quarter with the Company selling most of the stock that the Company could lay their hands on.

Now despite some 6 million PS4 consoles having been sold to date, the Japanese manufacturer has revealed that the ongoing PS4 stock shortages look likely to continue for at least a further few months.

"We're struggling to keep up with demand," Andrew House, President and CEO of Sony Computer Entertainment told the Wall Street Journal.

"Conservatively, as we get into the early (USA summer months), we'll be closer to a full supply situation."

House's delay confirmation is the latest knock to expectant gamers, with Sony just last month suggesting PS4 stocks would be readily available by April.

"Based on what I've seen so far, I think it is going to be tricky until around about April," Fergal Gara, Sony's Head of PlayStation UK said in February.

At the time he added: "You might get a fortnight or a week here or there where it is more available, but we should be back to free supply by about April."

Despite having been in short supply since launch last November, the PS4 continues to outsell the rival Xbox One.

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