As millions of social networkers shift into and out of social games, the new service allows Facebook users post clips of their special moments on their Facebook walls which can be viewed by their friends in HD, and leave comments or even play a demonstration game for free with a new 'Brag Clip' facility.
The new wall posting facility instantly draws friends into the online gameplay, by allowing them to click the "Watch Me" link on the post and watch and rate their friends' gameplay instantly in HD resolution.
OnLive Founder and CEO, Steve Perlman, said: "The OnLive Facebook integration is a watershed event for the videogame industry. No one questions the massive appeal of social gaming, but before OnLive there was no frictionless way to integrate AAA core games into the global social network fabric.
And the company is not stopping there. Using the OnLive Facebook integration as its launch pad, the company is also integrating its technology into Intel hardware allowing users to seamlessly shift from one OnLive-compatible device to another. This will include almost any PC/Mac, tablet or TV today, and soon smartphones, Blu-ray/media players and IPTV/cable set-top boxes.
The gaming anywhere experience will allow users to access OnLive games even when travelling, so that both the social network and the OnLive game experience travels with the gamer.
The company has announced expansion to the UK and Europe later this year, and trials are underway in Asia. It aims to have instant access to OnLive everywhere.
"We took it as a given that to be completely social meant being completely inclusive, and that meant working on just about any connected device anywhere," said Joe Bentley, OnLive VP of Engineering.