New research revealed at IFA in Berlin show that the PC gaming market is bigger than the console gaming market, 50% are women and the average age of a PC gamer is 37. They also spend more on their PC gaming machines and upgrade more often than a console gamer.
Both Lenovo and Acer have shown new ranges of gaming machines at IFA a category which has primarily been ignored by the mass retailers in favour of console sales.
While JB Hi Fi has exclusively sold the Dell Alienware gaming brand mass retailers are now being lobbied to sell two other brands, Acer with their Predator and the new Lenovo Y Series.
At IFA Rod Lappin Lenovo President for Asia Pacific "we have sat on the sidelines for 18 months watching this market, we have turned our Y series PC into a true gaming PC and we are now talking to mass retailers in Australia about our gaming offering".
"The Y Series does not address the whole spectrum of the gaming market and it will not appeal to the diehard gamers who sit at a console for days".
"Lenovo has the Y series and Medion has the Razer so we are in a good position to compete. We can now deliver value in the mainstream gaming space, however we do need to diversify more if we are to grow. Y series is the enthusiast who is using a current PC to game".
Lappin said that in the future Lenovo will work with leading PC gaming software companies to "specifically tune" a Lenovo PC gaming machine "for that "that game".
Lappin said that PC gamers can now come out of the closet and admit that they are into PC gaming.
He said that the yields and the average selling price were significantly higher on PC gaming machines.
Australian resellers in particular Harvey Norman franchisees who were at IFA said that they see a "bright future" for PC gaming and that in the future they will sell both mainstream gaming boxes and upgradable components.
The Y series of hardware packs high-end CPUs and add-in GPUs to give gamers more gaming and media editing grunt.
The Ideacentre desktop systems are the most powerful of the new line up, with both the M700 and M900 systems packing Intel sixth-generation, quad-core i7 CPUs, and huge banks of memory. The Y700 comes with 32GB of DDR4 as standard, while its bigger brother the Y900 packs an even heftier 64GB inside.
Graphics options for the pair give prospective buyers choice of anything up to a Nvidia GTX 970 in the Y700, while those wishing to put down a bit more money for added gaming performance, could have up to twin GTX 980 4GB cards in the Y900.
Storage wise, there's options for relatively small SSD boot drives, or a combination SSHD hybrid which gives the best of both worlds of the differing technologies; performance from the solid-state drive and storage capacity from the traditional hard drive.
Since both systems come in the same chassis, they feature the same number of USB 3.0 and 2.0 ports (four and two respectively) as well as a Gigabit LAN Ethernet connector. Graphical outputs include HDMI, VGI and DVI, and there's support for up to 7.1 surround sound thanks to the on-board audio solution.
Portable Lenovo Gaming
However if you prefer a more portable gaming solution, there's always the Ideapad Y700, which comes in two flavours: Touch and "AMD." Both come with Windows 10, 16GB of DDR3L memory, a 15.6-inch display and a red LED backlit keyboard. However, the former has display options for a higher-resolution UHD screen with multitouch support, an Intel sixth-generation i7 CPU and a choice of GPU up to a GTX 960M with 4GB of GDDR5.
Acer who knows a thing or two about shoving beefy silicon inside a device are talking to OZ retailers about their Predator 8 gaming tablet.
The company seems adamant on sticking to its red-accent theme on Predator products, but at least the Predator 8 boasts a 1920?1200 screen, a quad-speaker set up and a new haptic feedback system, which will make the tablet respond like a console controller.
It will run on Android Lollipop, boast an Intel Atom X SoC with Intel graphics and 64GB of on-board storage. There's room for microSD cards of up to 128GB in its 8.7mm body.