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LG Cinema 3D Deemed Full HD, But Not By Sony & Samsung

By David Richards | Monday | 11/07/2011

LG Electronics, who is in a brutal fight with Samsung over who has the best 3D TV technology said that their recently launched Cinema 3D TV which is based on Passive 3D TV technology has been certified FULL HD in 3D-Mode by VDE, one of the largest technical and scientific international associations in Europe.

Both Samsung and Sony have in the past claimed that the new LG offering was not Full HD in 3D mode when viewed through passive glasses as opposed to active shutter glasses sold by Samsung and Sony.

"This latest certification proves beyond all doubt that LG's Cinema 3D TVs, which already provide the most
comfortable 3D viewing experience, deliver 3D in Full HD," said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. "We're pleased to say we can now put this debate to rest."

Last month Samsung Australia lost a fight in the Federal Court when they tried to stop LG Australia from advertising their new Cinema 3D passive technology.

The dispute over LG's TV had centred in part on whether the company's Cinema 3D TVs qualified as Full HD, defined as a horizontal image containing 1,080 lines of definition.

LG's Film Patterned Retarder (FPR) technology, used on the CIN3D TVs, creates the perception of 3D depth by delivering two 540 line images, one for each eye, that are then combined via the glasses to create a unified 1080p image. The ruling from the VDE delivers the clearest affirmation to date of the validity of LG's FPR technology.

LG today claimed that their Cinema 3D TV has already received a string of endorsements from other institutions and agencies.

They said that the powerful China Electronic Chamber of Commerce recently ruled that both the vertical and horizontal resolution of their new TV's meet the 1080p TV standard, a position that allows LG to use the FULL HD logo in China.

Two top European quality assurance and safety certification agencies, including Intertek awarded LG's CINEMA 3D TVs "Flicker-Free" certification, providing official backing for LG's sharp 3D images.

In another blow to Samsung and Sony, the highly influential Consumer Reports Magazine which is the equivalent of Choice Magazine in Australia voted the LG Cinema 3D TV the best 3D TV in the US market.

The review said that there were clear advantages for the TV's viewing angle, 3D glasses and bright images.

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