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HD / HD TV

SBS To Broadcast All World Cup Games Live

By Mendelson Tiu | Sunday | 16/05/2010

Senator Stephen Conroy has today announced a change to the anti-siphoning list that will allow SBS to broadcast all matches of the 2010 FIFA World Cup.

According to Senator Conroy, the changes will be given effect by a notice amending the Broadcasting Services Act. The notice will amend the anti-siphoning list to remove eight group stage matches from the list.

This de-listing will allow SBS to show the eight matches live on SBS TWO while other concurrent group stage matches are also shown live on SBS ONE.

This would have otherwise been prevented as the anti-siphoning scheme precludes free-to-air broadcasters from premiering events on the anti-siphoning list on their digital television multi-channels.

SBS will then replay each of the eight matches on SBS ONE immediately after their live telecast on SBS TWO.

"The Rudd Government is a strong supporter of football in Australia and recognises that the FIFA World Cup tournaments are the pinnacle events for football on the world stage," said Conroy.

"The changes announced today will provide SBS with the flexibility to ensure live coverage of all 64 matches of the tournament, and thereby enhance the viewing experience for football fans across the country," continued Conroy.

"This is an important commitment from SBS. It will ensure SBS viewers have the opportunity to watch every match of the World Cup, irrespective of whether they receive the digital-only SBS TWO. However, football fans who haven't yet converted to digital TV should take the opportunity to do so before the World Cup, so they have the ability to flick between key games. The Government is committed to rolling out digital TV to all Australians and the 2010 FIFA World Cup will help to encourage more people to make the switch," concluded Conroy.

The 2010 FIFA World Cup will begin on 11 June 2010.

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