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SECTIONS / HOME CINEMA

Rugby World Cup Spikes Flat Panel TV Growth

By Sarah Falson | Friday | 19/10/2007

Sales of flat panel TVs grew 54 per cent in terms of units over the rugby world cup season from August to September 2007 compared with the same period last year, suggesting that Australians will fork out thousands to gain prime viewing position when sport is on the agenda.

LCD and plasma TVs combined sold more during the season but at cheaper prices, with value rising 28 per cent, according to GfK.

Similar sales in France, whose team came close to winning the cup, were recorded during the period by GfK global at a huge 84 per cent higher than the same period in 2006.

"The buying frenzy was sparked by the Rugby World Cup being hosted in France this year. As a result, the big event should have boosted the market with an additional €60 million in 2007," said GfK.

"Unfortunately for French rugby fans, hopes of watching their country in the final on their new flat screen television were crushed by England. But at least the television market gains will put a smile on some French faces!"

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