As TV prices fall between 20 and 30 percent it's now been revealed that the average price for a 3D Blu-ray player has crashed as much as 26 percent worldwide since April 2010 according to research company PriceSCAN.
PriceSCAN, a US research company, converts the entire range of Blu-ray players on the market into a single proprietary scale that represents the entire category.
"Despite sporadic periods of price support, PriceSCAN's 3D Blu-ray Player Index has now fallen some 26 percent since it's inception in mid-April of this year," says Jeff Trester, PriceSCAN co-CEO and chief economist. "The recent acceleration in the pace of discounting speaks to the continued difficulty retailers seem to be having finding a price level at which they can drive sustained sales volume for this still relatively new technology. These price cuts are all the more significant coming as they do ahead of the holiday shopping season."
The report throws a bit of a wet blanket on integrators' visions that 3D was going revive pricing on video products.