Stephen Langsford, the executive chairman of online DVD rental company Quickflix is trying to copy the Netflix model in an effort to save his business which has not made a profit in seven years.
Langsford who is set to launch his new streaming service admits that Apple's iTunes and Telstra's T-Box will be serious rivals when Quickflix begins streaming movies and television shows. However he has not said whether he has been able to cut any deals with TV manufacturers to get his service onto IP TV models in the same way that Telstra has done with Samsung and LG.
He claims that the big advantage he has is the 44,000 titles that he can offer Vs the 2,000 that is currently being offered by Telstra.
Langford who is used to failure, once worked for dot come bubble victim Sausage Software in the late 1990s before the dotcom crash.
Quickflix has 80,000 customers who buy a packaged DVD and in an interview with the Australian newspaper he said that the arrival of internet-enabled televisions in Australian stores later this year, coupled with the proliferation of popular devices such as the iPhone and the iPad, mean Quickflix is ideally positioned to lead the streaming revolution.
"This is the next wave -- our vision is one of making Quickflix's streaming service accessible across all popular consumer devices," he says.
He told the Australian: "Video stores are completely flat-footed and constrained by their dysfunctional business model which requires somebody to walk through the front door and get a movie with some popcorn and a Coke at the same time," Langsford says.
"Our job is to help them in their demise."
Langsford claims Quickflix will achieve 100,000 paying subscribers within 12 months.