The device, which comes in 1 and 2 terabyte formats, has been engineered for the audio/video market, where constant on and long playback is essential. The new My Book AV TV drive is designed to deliver smooth video playback of recorded content and eliminates the need for a separate media player.
All a user has to do is plug the device into a smart TV or PC with a TV tuner and record content using the record function found in most electronic program guides installed on Australian TVs.
Harnessing WD Green Power Technology, the device is engineered to use less power and stay cool, even in a hot entertainment environment, where the device could sit on top of other heat-generating entertainment devices such as a gaming console.
The drive's USB 3.0 connection enables multiple HD streaming, with several TV companies including LG, Sony, Samsung, Panasonic and Sharp all recommending the drive for use with their smart TVs.
Users can simultaneously record content while watching a different channel and if the My Book AV-TV drive is connected, they can press pause and rewind, or fast-forward content.
It can stand upright or lie horizontally, making it easy to neatly position the drive near the television, while maximizing airflow and minimizing heat around the drive.
Albert Chang, Product Marketing Manager for Western Digital, says the firm recognises that a normal drive can struggle when playing back a big movie file. He says Western Digital is currently working with a major Hollywood studio to test the ideal environment for the playback of 50GB 4K files, which could become standard in the future. This new drive is specifically designed to deliver smooth playback of AV content. It is also designed to be constantly on, especially as there's a need to record content at different times as dictated by the EPG recording instructions, he says.
"With the recent influx of TVs produced with direct recording functionality built-in, consumers will now be able to reap the benefits of recording and playing back their favourite entertainment at their convenience," says Jim Welsh, executive vice president and general manager of Western Digital's branded and CE products.
The 1TB Drive retails for $139 and a 2TB Drive retails for $179.